“You never know a good thing until it’s gone” —a very popular quote that implies we often fail to appreciate the value of something, especially the little things, until we no longer have them. In a world where digital tools shape so much of our experience, even the simplest line of text can affect how we feel, decide, and engage. This is why microcopy deserves more than a passing glance. We rarely notice the phrases like “Thanks for shopping with us!” or “You are here.” unti

Error Screens & Empty States: Guiding Users Back on Track designed by author. Forget the chicken and the egg. The real debate is whether a content-first or design-first approach should lead the UX writing and content design process. The debate over content first vs design first continues to shape how UX writers and designers collaborate. If you ask me, it’s content. Always. Before I think about layout or visual elements, I want to understand the user. Who they are, what th