top of page


Why Microcopy Matters: How the Right Words Shape User Experience.
“You never know a good thing until it’s gone” —a very popular quote that implies we often fail to appreciate the value of something, especially the little things, until we no longer have them. In a world where digital tools shape so much of our experience, even the simplest line of text can affect how we feel, decide, and engage. This is why microcopy deserves more than a passing glance. We rarely notice the phrases like “Thanks for shopping with us!” or “You are here.” unti

Nell Rodney
Aug 264 min read


Jumpstart the Journey: How to Create a Seamless User Onboarding Experience That Surprises & Delights
Crafting a seamless onboarding experience for your mobile app is crucial for establishing a strong connection with users. A well-thought-out onboarding process can significantly impact user engagement and loyalty. By providing clear guidance and showcasing the value of your app early on, you can increase user satisfaction and reduce churn rates. Let's dive in to discover how you can optimize your onboarding process for maximum user impact. Image of onboarding screens designed

Nell Rodney
Aug 10, 20243 min read
bottom of page